Mridul Dhiraj Khanna
About
Mridul Dhiraj Khanna is a passionate and a dynamic personality, someone who strives for perfection in every project that comes her way. A born leader, an exceptional speaker and a recipient of numerous awards; The Next Big Thing Award, Diplomatic and Governance Skills Award, Amul Vidyashree Award, and Nightingale Award, to name just a few.
Founder of DEFY, a Brand Marketing and Content Services Consultancy, created with a vision to lead impactful partnerships with prominent digital brands across industries and drive end-to-end digital advertising and marketing campaigns.
She has previously worked as a Content Manager at India’s leading PR and Advertising Agency, Adfactors PR. She has also worked with an esteemed London based firm, Benham and Reeves and prior to that with one of the Big 4 giants, KPMG.
An impeccable Brand Communications Professional with the exposure of working with various eminent brands like Colorbar, BharatPe, Canon, McCain, Obeetee, Pacific India and Schaeffler Group.
She is dexterous, precise and provoking.
Scroll through to get a glimpse of her work!
SEO Blog Post
TOP 5 DIGITAL MARKETING TRENDS IN 2023:
Insights for Marketers and Businesses across Industries
SEO BLOG POST
Overview
The focal point of this project is a blog post optimized with best practices for Search Engine Optimization (SEO). Extensive research using various tools like Moz, Ahrefs, and Answer the Public along with in-depth Google and Quora searches, has been used in the process. The blog post is followed by a Step-by-Step Case Study of this project.
Content Marketing
As the Content Manager for London's leading Estate Agent, 'Benham and Reeves', Mridul Dhiraj Khanna revamped the entire content strategy for the brand.
In her role, she was responsible for harmonizing and brainstorming with the London Board of Directors and Marketing Heads, along with directing and leading a team of designers and editors, for consistent and cutting edge content production.
With extensive market and competitor research and analysis, she ideated and strategized all the social media platforms of Benham and Reeves. With emphasis over creating varied forms of engaging content like reels, infographics, carousels, podcasts etc; to bring out the brand's voice to the relevant audience. She achieved a phenomenal 94% increase in post interactions for the firm's social platforms.
Furthermore, she achieved 130% increase in Profile visits, 150% rise in website taps, and 40% increase in Impressions made with strategically created content for the brand’s London market.
Pro Tip: She believes in diving deep into the market and acing the latest trends on the platforms in order to beat the social media algorithms and to eventually go beyond them.
Content Writing
Cause the Magic is all in the words!
Thinking Out Loud
Imaginative, Informative and Exhaustive!
This section showcases Long Format Content Writing samples. Informative Articles for websites, Company Overview Sections and Personal Blogs reflecting creativity and engaging writing elements.
Short, Crisp and Impactful!
Copywriting is all about capturing the attention and essence in just the right amount of words. This section showcases her work as a brand copywriter for a diverse set of clients from different industries.
Tap the images below to view the copies.
